Organizing a concert at a university, club, or grand stadium requires planning and effort. Having popular artists perform on the stage or introducing new artists to people is a lot of responsibility as you need to manage everything from selling the tickets to taking care of the requirements of the artists that are performing. As an event planner, you should know these tips to organize a successful concert.
Set a budget
You cannot proceed with your plan without having a budget and sponsors for your event. Depending on the scale of your concert, figure out a realistic budget, and spend time looking for sponsors. Your expenses will include location, infrastructure, talent buying, logistics, and facilities.
Decide whether your event is focused on promoting or bringing an artist to your city. Find out what your audience will like the best. If you plan to host multiple artists, make sure that they all are comfortable sharing the stage. You can also connect with the new local artists to open the stage for your event.
Pitch your set
Once you have found your venue, you should begin preparing the stage for your event. Figure out what you need for the stage based on the surroundings. Consider the accommodation to the venue before picking the size of the stage. Make your venue location clear on your tickets and website so your audience can reach there without struggling. Plan your area for the event, parking, food stalls, and entry checkups to avoid overcrowding.
A significant part of your budget will be used for setting the sound system and speakers as it is the main thing that will make your concert feel alive. You also need to spend on the lights, backstage room, and food arrangements for the artists. While you take care of the arrangements on the stage, do not forget to permit alcohol consumption and noise. You will need a separate team to manage your security and legal issues.
You need a ticketing partner who can create and distribute your tickets to the people. Since you need to focus on managing the location and your artists, let a good ticketing partner do this job. If you need your concert to be a sold-out event, you need a ticketing partner who has a channel of distribution. There are several online ticketing systems available today. Customize your tickets and feature your artists on the front. Mention the contact information of your team’s customer support and write the terms and conditions in the backside.
Promote your concert
Now that you are ready with your artist, have the stage ready, and the tickets are ready to be sold, you need a marketing agency that can promote your event on all media channels. You can promote the event on social media accounts, put advertisements for TV channels, and send direct invites to your audience. Have billboards near the location of the event to let people know about the events. The billboards will also help the audience find the venue if the boards lead to the event location.